Grupo Siro

Business Strategy

Grupo Siro pledges to be a company of Spanish capital with the leadership capacity to compete in the global market. Grupo Siro concentrates its future strategy on two fundamental points: efficiency and innovation.

To build upon efficiency, the management drives towards the optimisation of the resources and productive processes and continues forward with the policy of acquisition and integration of companies.

As for innovation, Grupo Siro will put forward new and different alternatives to the consumer and will strengthen the originality of its products, with the aim of widening all those categories of products in which it is present and to make the areas of the market in which it competes dynamic.

Pledge for quality
By attaining the certificate of quality CALIDAD ISO 9001 for all factories, approved by two certifiers, AENOR and Lloyd´s Register Quality Assurance Limited, Grupo Siro is therefore appointing to a system that offers guarantees of quality control and of design and production, which are maintained by the company. In fact, the quality controls of the products are very rigorous and are present in all the production processes, from the selection of raw materials through to the final product, offering the consumer maximum guarantees of security, hygiene and quality.

A consolidated quality system takes it's reference from the ISO 9000 rule that since 2005 has been complemented with the development of the Food Safety Management System based on the IFS (International Food Standard), BRC and AIB (American Institute of Baking). All aim to guarantee the maximum safety within the products. The awarding of the quality certificate ISO 9000 in the production centers Venta de Baños, Toro, Aguilar, Navarrés and Medina del Campo as been backed by AENOR. Also, Grupo Siro holds the following certificates for food safety: AIB for production lines and packaging of snack savory biscuits in Venta de Baños (snack area), renewed certificate for Navarrés and snack production lines of Venta de Baños and the IFS for Navarrés, Medina del Campo and the BRC for the plants of Navarrés and Medina del Campo.

>> Click here to find out more about Grupo Siro's Quality Policy<<

Pledge for innovation
The strategy of Grupo Siro begins with the investment in Research and Development. In 1991 the company had a total of 50 products released in the market and with more than 700 at present, due to the investment in Research and Development. The investment in the researching of new products and markets supposes more than 2% of the company's income.

Between the years 2000 and 2001, more than 30 million euros were assigned for investment and divided between the different areas: Biscuits, Snacks, Pasta, New Projects and Research and Development.

Year after year a larger amount of resources are dedicated towards the investigation, development and innovation of new products with the aim of responding consumer needs and becoming competitive in the market.

Pledge for international presence
The expansion of Grupo Siro is currently in the process of gaining a significant position in new markets and offering the products which, for many years national consumers have been enjoying. The area of foreign markets has been strengthened by the management team in recent years, with sales of over 21 million euros in the year 2002 and exporting its products to more than 60 countries, mainly in Europe and North America.