Grupo Siro

Business Strategy

Grupo Siro pledges to be a company of Spanish capital with the leadership capacity to compete in the global market. Grupo Siro concentrates its future strategy on two fundamental points: efficiency and innovation.

To build upon efficiency, the management drives towards the optimisation of the resources and productive processes and continues forward with the policy of acquisition and integration of companies.

As for innovation, Grupo Siro will put forward new and different alternatives to the consumer and will strengthen the originality of its products, with the aim of widening all those categories of products in which it is present and to make the areas of the market in which it competes dynamic.

Pledge for quality
By attaining the certificate of quality CALIDAD ISO 9001 for all factories, approved by two certifiers, AENOR and Lloyd´s Register Quality Assurance Limited, Grupo Siro is therefore appointing to a system that offers guarantees of quality control and of design and production, which are maintained by the company. In fact, the quality controls of the products are very rigorous and are present in all the production processes, from the selection of raw materials through to the final product, offering the consumer maximum guarantees of security, hygiene and quality.

>> Click here to find out more about Grupo Siro's Quality Policy<<

Pledge for innovation
The strategy of Grupo Siro begins with the investment in Research and Development. In 1991 the company had a total of 50 products released in the market and with more than 700 at present, due to the investment in Research and Development. The investment in the researching of new products and markets supposes more than 2% of the company's income.

Between the years 2000 and 2001, more than 30 million euros were assigned for investment and divided between the different areas: Biscuits, Snacks, Pasta, New Projects and Research and Development.

Year after year a larger amount of resources are dedicated towards the investigation, development and innovation of new products with the aim of responding consumer needs and becoming competitive in the market.

Pledge for international presence
The expansion of Grupo Siro is currently in the process of gaining a significant position in new markets and offering the products which, for many years national consumers have been enjoying. The area of foreign markets has been strengthened by the management team in recent years, with sales of over 21 million euros in the year 2002 and exporting its products to more than 60 countries, mainly in Europe and North America.

Vision, Mission and values
Vision: To be a leading agrifood company in innovation and differentiation within the categories and sectors in which we operate, in any part of the world.

Mission: Anticipate and meet the needs of clients and consumers, with the aim of reaching leading positions by way of innovation, differentiation and efficiency in all areas of the company, generating a value that will guarantee our future.

Values:
Capacity of innovation and differentiation
Excellence in management
Client and consumer service and satisfaction
Open to change
Teamwork
Social bond with the environment and human factor

Pledge for Full Quality with the EFQM Model
Grupo Siro has incorporated the European Full Quality Model to it's business management. The application of this management model betters orientation towards results and towards the customer; development and involvement of people; evaluation and continued improvement.

The obtaining of the certificate ISO 9001 in all the production centers, backed by AENOR and Lloyd ´s Register Quality Assurance Limited, credits the quality of the products. Moreover, the centers in Navarres and Venta de Baños hold the highest international certificates of quality, IFS and AIB.

Internal quality control is present and rigorous in all of the production processes, from the selection of raw material, to the final production. The result is the maximum guarantee of security, hygiene and quality for the consumer.